needs a strong content marketing strategy. It’s one of the most powerful
marketing tools today that can help you rank high in Google, increase sales,
and raise brand awareness. This is why you must create a spotless content
marketing strategy for your e-commerce website.
But, what happens
if you have no idea how to do it? Don’t worry, because we’ve got you covered.
Here’s a step-by-step guide on creating and implementing a killer content
marketing strategy for an e-commerce website.
marketing strategy will incorporate several platforms, each with a unique
purpose. The number one platform you should use is your website’s blog.
“Your blog is a place where you create the most quality
content and earn your customers’ trust. It’s the core of your content marketing
strategy and the place that will raise brand awareness,” says Mario Pearson, a digital marketer and
writer at Wow Grade.
There are several
important aspects of blogging that you have to respect. Here they are:
trending, relevant topics
information, data, and value
with your target audience in mind
In case you need help with this type of content creation, you can use online tools or services such as Studicus, Supreme Dissertations, or Grammarly.
strategy needs to be on point, and you’ll be able to gain more and more
2. Email Marketing
Another super important piece of your content marketing strategy puzzle is email marketing. It allows you to communicate with your customers directly, maintain a steady relationship, and show them how much you care for them.
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To create a solid customer base, use newsletter subscription forms and cookies. Once you create the base, use personalization to create different segmented groups.
Then, get to work
and create email copies such as:
and special offers notifications
Make sure to
incorporate clickable links and guide your customers directly from their inbox
to your website.
Test out different
email copies to see which one gets you the most engagement and increases your sales.
3. Product Tags on Instagram
Instagram is a marketing power-machine.
Millions of people
use Instagram every day to check in with their favorite brands and businesses.
Luckily, you can use it in your content marketing strategy.
Instagram posts that have product tags on them. Here’s how it works:
upload an image with your products on
could be a model wearing your swimsuit or using the headphones that you sell
a product tag
the customers click the tag they’ll learn the product’s name and price
they click it, they are sent straight to the product page of your e-commerce
It’s simple and
effective. It will get you more clicks, engagement, and sales than ever before.
4. Video Content
One of the most
effective types of content that you could create and share as a part of your
content marketing strategy is video content.
Video is great
because it suits our visuals sensors and helps the audience digest the content
easily and immediately.
Plus, you can share videos on multiple platforms including Facebook, Instagram, and YouTube.
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Create videos that
your target audience is going to love:
videos and tutorials
picks in a product category
the team videos
the scenes videos
with experts and influencers
Use SEO for
video description to get them to rank higher.
With videos, you
get to be creative and give your audience what they want to see. They’re effective,
entertaining, and highly memorable.
5. Provide Accurate Guidance
Finally, you shouldn’t forget about the importance of mutual trust between you and your customers.
To make sure they
feel safe with you, and trust you with their decisions, you need to:
accurate product descriptions
them on which product to choose
product features and benefits
them during the entire shopping experience
Show them you care
about them making the right choice, more than you care about selling them
informative, and accurate product descriptions will improve customer
experience and get more people to trust your business.
Creating an effective content marketing strategy is all about finding ways to please your target audience. Give them information, visuals, guidance, and attention using versatile content and platforms.
Use the advice provided above and start writing an
advanced content marketing strategy for our e-commerce website.