Trademark Class 36 for Protecting Finance, Insurance & Real Estate Service Brands

If your business operates in banking, financial advisory, real estate services, insurance, or investment management, your brand must be registered under Trademark Class 36. This class applies to a broad spectrum of monetary and property-related services, from wealth management and credit lending to property leasing and insurance underwriting.

Whether you’re launching a fintech product, managing investment portfolios, or offering property brokerage services, securing your brand through trademark registration under Class 36 helps protect your identity in India’s fast-growing finance and real estate sectors.

Let’s explore what services fall under Trademark Class 36, what is excluded, and how to file under the right classification.

Understanding Trademark Classification in India

In India, trademarks are governed by the Trade Marks Act, 1999, which enables businesses to protect their brand identity—such as names, logos, or service offerings—under one or more specific classes of goods and services.

India follows the internationally recognized Nice Classification system, which divides all goods and services into 45 Trademark Classes—Classes 1 to 34 for goods and Classes 35 to 45 for services.

What Services Can You Trademark Under Class 36?

Trademark Class 36 covers a wide range of financial, monetary, insurance, and real estate services. If you provide services that involve money, investments, or property dealings, your offerings likely fall under this class.

Here’s a detailed list of services you can trademark under Class 36

• Banking and financial services – Retail banking, corporate banking, savings accounts, credit issuance, and ATM network services.
• Investment and wealth management – Mutual funds, portfolio management, pension planning, and venture capital services.
• Insurance services – Life, health, auto, property, and travel insurance underwriting, claims processing, and brokerage.
• Real estate services – Property leasing, brokerage, property management, mortgage financing, and real estate investment advisory.
• Fintech platforms – Digital wallets, online lending apps, UPI and payment gateway providers, neobanks, and blockchain-based finance tools.
• Credit and loan services – Personal loans, business credit, EMI financing, and micro-financing services.
• Crowdfunding and fundraising platforms – Online donation portals, equity crowdfunding platforms, and nonprofit fundraising services.
• Valuation and appraisal services – Property valuation, asset appraisal, and capital estimation for financial reporting or sale.

These services are typically offered by banks, NBFCs, fintech startups, insurance firms, realtors, and financial consultants across both B2B and B2C markets.

Explore the Complete List of Services Classified Under Trademark Class 36

Browse this simplified list to check whether your services are protected by trademark registration under Class 36. This class includes a wide range of offerings in banking, finance, insurance, and real estate.

Use the search function to quickly confirm if your service is included.

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Looking for the right trademark class for your services? Check out our detailed article on choosing the appropriate class for trademark registration to identify the best fit for your business.

What Is Not Included in Trademark Class 36?

While Trademark Class 36 covers a broad range of financial, insurance, and real estate services, some offerings that may seem related are classified under different trademark classes based on their function or industry role.

Here are commonly confused services that are not included in Class 36, along with their correct classifications:

• Advertising, marketing, or business consultancy for financial firms fall under the trademark class for business services (Class 35), as they are commercial support activities, not core financial services.
• Legal services for real estate transactions are covered under the trademark class for legal and security services (Class 45), not Class 36, as they involve regulatory compliance and documentation.
• Educational services related to finance or investment—such as financial literacy programs or training for real estate agents—fall under the trademark class for education services (Class 41).
• Software platforms for banking or insurance are classified under the trademark class for software and technology (Class 42), especially if the platform itself is the core product.
• Construction and development of real estate properties fall under the trademark class for construction services (Class 37), as they involve physical development, not real estate financing or management.

Determining the exact trademark class for your services can be tricky, especially when items overlap in function. If you’re unsure where your goods fit, use our Trademark Class Search Tool to find the right match and avoid rejection or delays.

Intellectual Properties You Should Trademark Under Class 36

If you offer financial services, insurance solutions, or real estate consulting, registering your intellectual property under Trademark Class 36 helps you stand out in a trust-driven, competitive marketplace.

Here’s what you should consider trademarking:

• Company Name – Protect your registered legal entity name if it’s used in delivering services to clients. Examples include HDFC Life Insurance Company Limited, Axis Securities Limited, or Godrej Properties Limited.
• Brand Name – Register your commercial service name to differentiate it in the marketplace. Real examples include Policybazaar (insurance aggregation), Groww (investment and trading), Magicbricks (real estate listings), or Paytm Money (investment services).
• Service Line or Product Offering – Secure trademark protection for distinct service portfolios or offerings like SBI Home Loans, Tata AIA Smart Income Plus, HDFC Click2Invest, or NoBroker Buyer Assistance Package.
• Logos and Brand Assets – Visual elements used across mobile apps, digital ads, property listings, or bank documentation should be trademarked. For instance, Bajaj Finserv’s circular wave logo or LIC’s “Hands Holding Family” icon are distinctive visual identifiers.
• Taglines and Slogans – Trademark phrases that build customer trust and convey your brand promise. Examples include:
  
  
  • “Zindagi Ke Saath Bhi, Zindagi Ke Baad Bhi” – LIC
  • “Mutual Fund Sahi Hai” – AMFI
  • “With You. All the Way.” – ICICI Bank
  • “Jiyo Befikar” – Bajaj Allianz
  • “Building Trust. Creating Value.” – Used by multiple financial and property advisory firms

This protection is essential whether you run a fintech startup, a real estate advisory, or a traditional financial services firm.

List of Popular Brands Registered Under Class 36

Many prominent brands in banking, fintech, insurance, and real estate services are protected under Trademark Class 36 to secure their identity in highly regulated and competitive sectors.

Here are some notable examples:

• HDFC Bank – One of India’s largest private sector banks, offering a full range of financial and credit services.
• Bajaj Finserv – A leading NBFC in India providing personal loans, insurance, and investment solutions.
• LIC (Life Insurance Corporation of India) – A trusted insurance provider known for life and pension plans.
• Policybazaar – An insurance aggregator platform offering comparisons and policy management services.
• Paytm Money – A digital investment and wealth management platform under the broader Paytm brand umbrella.
• 99acres – A popular Indian real estate portal offering property listings, pricing trends, and brokerage services.
• NoBroker – A real estate service brand that enables direct property transactions without brokers.

These brands use Trademark Class 36 to protect their core service offerings and build long-term trust with users, investors, and partners.

Why Register Your Trademark Under Class 36

In industries where trust, compliance, and financial accountability are non-negotiable, securing your brand identity through trademark registration is essential. Trademark Class 36 protects the reputation and exclusivity of service providers operating in finance, insurance, and real estate.

Key Benefits for Finance, Insurance & Real Estate Service Providers

• Exclusive Rights to Use Your Brand
  Prevent competitors from imitating your name, logo, or proprietary service branding.
• Enhance Consumer Confidence
  A registered trademark signals professionalism and regulatory legitimacy to clients and partners.
• Enable Nationwide and Global Expansion
  Trademark protection is critical for entering new markets, attracting investors, or applying for industry licenses.
• Safeguard Digital Platforms and Mobile Apps
  Protect brand assets across fintech platforms, property portals, and investment tools.
• Avoid Legal Conflicts
  Registration helps resolve or prevent disputes related to brand misuse, especially in high-value service sectors.

If you’ve read this far, you likely know if your service falls under Class 36. If it does, now’s the perfect time to take the next step—apply for trademark registration today with expert guidance from LegalWiz.

Still evaluating your next steps? These resources will help you make an informed decision:

• When and why you should trademark a name
• What can be registered as a trademark
• Different types of trademarks in India
• Trademark registration fees and costs in India
• Documents Required for Trademark Registration in India

10,000+ Brands Trust LegalWiz.in for Trademark Protection

From emerging fintech startups and insurance tech platforms to real estate consultancies and NBFCs, LegalWiz.in has helped thousands of Indian businesses secure their brands under the right trademark class.

Whether you’re offering digital payment solutions, credit services, or property management, our expert team ensures accurate class filing, complete documentation, and end-to-end legal support. With a 100% online process, LegalWiz.in simplifies trademark protection for financial and property-related service providers.

Why Choose LegalWiz.in for Your Trademark Registration?

Trademark registration in the finance and real estate space requires both precision and compliance. LegalWiz.in makes the process effortless for businesses of all sizes.

Here’s why Indian businesses choose us:

• Correct Class Filing – Avoid rejections and objections by filing your trademark under the right class from the start.
• Fully Online Process – Get your trademark filed from anywhere in India—no paperwork, no visits.
• Affordable, Transparent Pricing – Fixed pricing that works for startups, SMBs, and established service providers.
• Complete Legal Assistance – From availability checks to documentation and renewals, we manage it all.
• Pan-India Brand Trust – Serving businesses in banking, insurance, fintech, and property services across India.

Get Your Trademark Registered Today!

Register under Trademark Class 36 with LegalWiz.in and ensure your name stands out—legally and commercially.

📞 Book a free consultation today.