Trademark Class 35 for Protecting Consulting, Marketing & Accounting Service Brands

If you offer services related to business consulting, digital marketing, advertising, or accounting, your brand belongs under Trademark Class 35. This is one of the most widely used trademark categories in India, covering services that help businesses grow, operate, and promote themselves.

From financial consultancy and e-commerce management to influencer marketing and bookkeeping, Class 35 ensures protection for your business-facing brand in a competitive, service-driven market.

Let’s explore what falls under Trademark Class 35, what doesn’t, and how to protect your service identity by starting your online trademark registration the right way today.

Understanding Trademark Classification in India

Trademark registration in India is governed by the Trade Marks Act, 1999, and follows the Nice Classification system—an internationally recognized framework that organizes all goods and services into 45 trademark classes.

• Classes 1 to 34 are reserved for goods
• Classes 35 to 45 are for services

Trademark Class 35 specifically applies to services that involve business operations, administration, consultancy, commercial strategy, promotion, and advertising. It also includes accounting services, outsourcing, and retail/e-commerce management—making it highly relevant for startups, agencies, and consulting firms.

What Services Can You Trademark Under Class 35?

Class 35 is comprehensive and includes a wide variety of B2B and consumer-facing services that support other businesses. If you provide professional or operational assistance—whether strategic, financial, or promotional—your offerings likely fall under this class.

Here’s what you can trademark under Class 35

• Consulting services – Business management, marketing, human resources, or startup consultancy.
• Accounting and bookkeeping – Tax filing, auditing, financial reporting, and outsourced accounting.
• Advertising and publicity – Creative agencies, influencer marketing, billboard advertising, and print media.
• Digital and content marketing – SEO, PPC, branding, social media, and e-commerce advertising.
• Market research and analysis – Consumer insight services, product testing, or data analytics for business.
• Retail and online store management – Services for operating, managing, or optimizing e-commerce platforms.
• Recruitment and staffing – Job placement services, HR agencies, and freelance talent platforms.
• Franchise or brand licensing services – Assisting others in managing or expanding brand presence.
• Procurement and outsourcing – Third-party services that manage logistics, sourcing, or vendor coordination.

These services are commonly offered by consultancies, CA firms, marketing agencies, HR companies, and SaaS platforms.

Explore the Complete List of Services Classified Under Trademark Class 35

Class 35 is a broad category that includes business services across various industries.

To get the full scope, explore the detailed list published under Class 35. You can use the search function to quickly find specific services such as “business consultancy,” “retail management,” or “bookkeeping.”

Class	Term

Looking for the right trademark class for your services? Check out our detailed article on choosing the appropriate class for trademark registration to identify the best fit for your business.

What Is Not Included in Trademark Class 35?

Although Class 35 covers many types of business support services, some related offerings fall under different classes based on their function or field of expertise.

Here’s what is not included—and where those services should be filed instead

• Legal consultancy and representation fall under the trademark class for legal services (Class 45), not under Class 35.
• Software development or IT consulting is included in the trademark class for technology and IT services (Class 42).
• Financial investment advisory and insurance services are part of the trademark class for financial services (Class 36), since they involve money management rather than business operations.
• Educational training in marketing or consulting is not included here and belongs to the trademark class for training and education (Class 41).
• Medical or therapeutic consultancy, such as mental health counseling or wellness coaching, must be filed under the trademark class for medical services (Class 44).

Determining the exact trademark class for your services can be tricky, especially when items overlap in function. If you’re unsure where your goods fit, use our Trademark Class Search Tool to find the right match and avoid rejection or delays.

Intellectual Properties You Should Trademark Under Class 35

In the competitive world of consultancy, advertising, and business services, protecting your brand assets ensures recognition and legal exclusivity. Whether you run a digital marketing firm, e-commerce consultancy, or accounting service, securing trademarks for your brand name, logo, and taglines under Class 35 strengthens your market presence and prevents misuse.

• Business or Agency Name – Global and Indian leaders like Accenture, McKinsey & Company, and Infosys Consulting have trademarked their names to protect their identity across markets.
• Service Brand Name – Brands like TCS iON (by Tata Consultancy Services) or EY Tax Chat (by Ernst & Young) represent specific service offerings under a larger umbrella—making them ideal for separate trademark protection.
• Campaign or Program Titles – Programs like PwC’s Digital Fitness App, Deloitte’s Greenhouse Labs, or Wipro HOLMES AI are all proprietary initiatives that benefit from individual trademark protection.
• Logo and Design Elements – Companies like KPMG, Ogilvy, and Bain & Company have distinct logos that are protected trademarks globally, reinforcing consistent visual identity.
• Taglines and Slogans – Phrases like “Building a better working world” (EY), “Consulting. Reimagined.” (Capgemini), and “Experience Certainty” (TCS) are trademarked slogans that communicate positioning and enhance recall.

Trademarks help service-based businesses gain credibility and retain identity across both offline and digital platforms.

List of Popular Brands Registered Under Class 35

Several well-known consulting, marketing, and accounting service providers have registered their trademarks under Class 35 to safeguard their brand equity and market presence.

Here are a few examples:

• KPMG – Global professional services firm offering audit, tax, and advisory services.
• Deloitte – Registered under Class 35 for its accounting, consulting, and business services.
• Ogilvy – A multinational advertising and marketing agency offering branding and digital campaigns.
• WNS Global Services – Known for business process management and consulting services.
• Instamojo – While primarily a fintech company, its Class 35 registration covers e-commerce support and business enablement services.
• Zoho Corporation – Offers business software and consulting, including marketing automation tools, registered under Class 35 for service support.
• Upwork – A platform offering freelance services, including business and marketing support, protected under Class 35.

Why Register Your Trademark Under Class 35?

If your services help other businesses grow, whether through marketing, accounting, or consultancy, trademark protection under Class 35 is a strategic step.

Key Benefits for Business Services Brands

• Own Your Brand Name Legally – Secure exclusive rights to your agency or firm name and prevent others from using a similar identity.
• Differentiate in a Crowded Market – Stand out from competitors offering similar services by trademarking your brand assets.
• Safeguard Online Presence – Avoid domain disputes or impersonation on digital platforms by protecting logos, names, and taglines.
• Build Trust with Clients and Partners – A registered trademark signals professionalism and legal readiness for collaborations, outsourcing, or franchising.
• Prevent Brand Misuse – Stop unauthorized use of your campaign titles, service programs, or business identity across marketplaces and platforms.

If you’ve read this far, you likely know if your service falls under Class 35. If it does, now’s the perfect time to take the next step—apply for trademark registration today with expert guidance from LegalWiz.

Still evaluating your next steps? These resources will help you make an informed decision:

• When and why you should trademark a name
• What can be registered as a trademark
• Different types of trademarks in India
• Trademark registration fees and costs in India
• Documents Required for Trademark Registration in India

10,000+ Brands Trust LegalWiz.in for Trademark Protection

LegalWiz.in has helped thousands of service providers—from boutique consultancies and CA firms to digital marketing startups—protect their intellectual property through accurate trademark registration.

Why Choose LegalWiz.in for Your Trademark Registration?

Whether you run a consulting agency, a marketing firm, or an accounting service, LegalWiz.in makes trademark protection simple, fast, and reliable.

Here’s why service-based businesses prefer us.

• Accurate Class Filing – Avoid rejections with expert classification for consultancy, accounting, and marketing services.
• 100% Online Process – Register your trademark from anywhere in India without physical paperwork.
• Transparent Pricing – Flat-fee packages with no hidden costs—ideal for startups, freelancers, and established service providers.
• End-to-End Legal Support – From application to handling objections or renewals, our experts stay with you.
• Trusted by Service Professionals Nationwide – We’ve supported thousands of B2B firms across industries.

Get Your Trademark Registered Today!

Your business identity deserves legal protection—especially in a competitive field like consulting, marketing, or financial services.

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