Trademark Class 43 for Protecting Restaurant, Cloud Kitchen & Food Service Brands

If you’re running a restaurant, operating a cloud kitchen, managing a food truck, or delivering meals online, protecting your food service brand is crucial. Trademark Class 43 is the category that safeguards businesses in the hospitality and food service industry, covering dining establishments, catering, takeaway services, and more.

From high-end restaurants and local cafes to delivery-only cloud kitchens and luxury resorts, Class 43 covers a broad range of hospitality services. In such a saturated and experience-driven industry, securing a trademark can help your business stand out and stay protected.

Let’s explore what falls under Trademark Class 43, what doesn’t, and how to begin your online trademark registration the right way.

Understanding Trademark Classification in India

In India, trademarks are governed by the Trade Marks Act, 1999, which allows businesses to protect their brand identity, such as names, logos, or service offerings, under specific classes of goods and services.

India follows the internationally recognized Nice Classification system, which divides all goods and services into 45 trademark classes—Classes 1 to 34 for goods, and Classes 35 to 45 for services.

What Services Can You Trademark Under Class 43?

Class 43 covers a wide range of hospitality, food, and beverage services, making it essential for anyone in the restaurant, hotel, or cloud kitchen business. If you offer a space or service where people eat, drink, or stay, your brand likely falls under this class.

Here’s what you can trademark under Class 43

• Restaurant services – Dine-in restaurants, casual cafes, fine-dining, fast-food outlets, and specialty eateries.
• Cloud kitchens & food delivery brands – Delivery-only kitchens, online food brands, and aggregator-exclusive food services.
• Cafeterias and snack bars – Coffee shops, juice bars, dessert parlors, and other small-scale food service spots.
• Hotel and resort services – Accommodation providers, luxury hotels, budget lodges, and heritage stays.
• Banquet and catering services – Wedding venues, event halls, and catering providers for private or corporate events.
• Bars and pubs – Breweries, pubs, wine bars, and cocktail lounges offering alcoholic or non-alcoholic drinks.
• Mobile food services – Food trucks, pop-up restaurants, and temporary food installations.
• Health food and diet-specific restaurants – Vegan, keto, or organic food providers and wellness cafés.
• Bed and breakfast or guesthouses – Smaller, personalized hospitality services catering to travelers and tourists.

These services are typically offered by food chains, hotel brands, delivery platforms, catering startups, and boutique hospitality ventures.

Explore the Complete List of Services Classified Under Trademark Class 43

Trademark Class 43 is broad enough to cover both physical and digital food service formats. Whether your business serves dine-in guests or delivers through an app, this class is your legal base.

For niche service offerings like “online-only cloud kitchens” or “wedding catering services,” use our Trademark Class Search Tool to confirm and file under the right class.

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Looking for the right trademark class for your services? Check out our detailed article on choosing the appropriate class for trademark registration to identify the best fit for your business.

What Is Not Included in Trademark Class 43?

Although Class 43 covers many types of hospitality and food services, some related offerings fall under different classes based on their function or field of expertise.

Here’s what is not included—and where those services should be filed instead:

• Packaged food manufacturing is not part of Class 43. If you produce packaged meals, snacks, or canned goods, they fall under the trademark class for food products (Class 29).
• Beverage production, such as soft drinks, energy drinks, or mineral water, is filed under the trademark class for beverages (Class 32), not Class 43.
• Cooking classes or culinary training belong to the trademark class for education and training (Class 41), since they are considered instructional services.
• Food tech platforms and delivery aggregators
  Apps like Zomato, Swiggy, or similar platforms offering online ordering or food logistics are usually filed under multiple classes:
• Trademark class for IT and software services (Class 42) – for platform development and app functionality
• Trademark class for transport and delivery (Class 39) – for logistics and order fulfilment
• Trademark class for food services (Class 43) – if they operate in-house kitchens or proprietary food brands
• Retail grocery businesses
  Running a supermarket or online grocery store? These services should be filed under thetrademark class for retail and business services (Class 35), as they involve selling products, not preparing food for consumption.

Determining the exact trademark class for your services can be tricky, especially when items overlap in function. If you’re unsure where your goods fit, use our Trademark Class Search Tool to find the right match and avoid rejection or delays.

Intellectual Properties You Should Trademark Under Class 43

In the highly competitive hospitality and food service industry, protecting your brand elements ensures recognition, trust, and legal exclusivity. Whether you run a cloud kitchen, QSR chain, fine-dining restaurant, or café franchise, registering your trademarks under Class 43 safeguards your unique identity and customer appeal.

Here’s what you should trademark under Class 43:

• Restaurant or Cloud Kitchen Name – Brands like Mainland China, Barbeque Nation, and Biryani By Kilo have secured trademark protection for their names to prevent imitation and maintain brand value across locations.
• Specialty Service or Outlet Name – Concepts like McCafé, Starbucks Reserve, or Swiggy Instamart are distinct brand extensions under a parent company and often merit separate trademark registration to protect their unique market identity.
• Signature Dish Names or Concepts – Titles like McAloo Tikki, Domino’s Cheese Burst, or Pizza Hut’s WingStreet can be trademarked to prevent competitors from copying proprietary menu ideas or product positioning.
• Logo and Branding Elements – Logos used by Haldiram’s, or Theobroma, are legally registered, offering strong visual branding that customers instantly recognize.
• Taglines and Slogans – Memorable lines like “I’m Lovin’ It” (McDonald’s), “India’s Biggest Breakfast Destination” (IHOP India), or “It’s Finger Lickin’ Good” (KFC) help create brand recall and are protected as trademarks under Class 43.

Trademarks in Class 43 help hospitality businesses establish trust, protect innovation, and maintain consistency across dine-in, delivery, and digital experiences.

List of Popular Brands Registered Under Class 43

Several well-known restaurants, food delivery brands, and hospitality chains have registered their trademarks under Class 43 to protect their brand identity, unique dining concepts, and customer experience.

Here are a few examples:

• Barbeque Nation – A leading Indian buffet and grill restaurant chain registered under Class 43 for dine-in services.
• Taj Hotels – Registered under Class 43 for luxury hotel and resort services across India and internationally.
• Biryani By Kilo – A popular cloud kitchen brand offering regional biryanis, protected under Class 43 for food delivery and takeaway.
• Domino’s Pizza – One of the most recognized pizza delivery brands in India, with multiple Class 43 trademarks covering dine-in, delivery, and takeaway services.
• McDonald’s – Globally registered under Class 43 for fast food restaurant services, drive-thru, and digital ordering platforms.
• Starbucks – Covered under Class 43 for coffeehouse services, food preparation, and customer lounge experiences.
• OYO Rooms – Registered under Class 43 for providing temporary accommodation, hotel reservations, and guesthouse services.
• Zomato – While primarily a food delivery platform, Zomato holds Class 43 trademarks for offering food and beverage service facilitation via restaurants and cloud kitchens.

Why Register Your Trademark Under Class 43?

If you operate in the hospitality, restaurant, or food service industry, trademark protection under Class 43 is essential to safeguard your brand identity and customer experience.

Key Benefits for Hospitality and Food Service Brands

• Own Your Brand Name Legally – Secure exclusive rights to your restaurant, hotel, or cloud kitchen name and prevent others from using a confusingly similar identity.
• Differentiate in a Competitive Market – Stand out among numerous dining and accommodation options by trademarking your brand assets, including your unique services and concepts.
• Safeguard Online and Offline Presence – Protect your logos, restaurant designs, menus, and taglines from misuse on digital platforms, delivery apps, or physical locations.
• Build Trust with Customers and Partners – A registered trademark demonstrates professionalism and legal readiness, boosting confidence in collaborations, franchising, or expansion.
• Prevent Brand Misuse – Stop unauthorized use of your restaurant name, hotel brand, or food delivery services across marketplaces, apps, and offline outlets.

If you’ve read this far, you likely know if your service falls under Class 43. If it does, now’s the perfect time to take the next step—apply for trademark registration today with expert guidance from LegalWiz.

Still evaluating your next steps? These resources will help you make an informed decision:

• When and why you should trademark a name
• What can be registered as a trademark
• Different types of trademarks in India
• Trademark registration fees and costs in India
• Documents Required for Trademark Registration in India

10,000+ Brands Trust LegalWiz.in for Trademark Protection

LegalWiz.in has helped thousands of hospitality and food service businesses—from boutique restaurants and cloud kitchens to hotel chains—protect their intellectual property through precise trademark registration.

Why Choose LegalWiz.in for Your Trademark Registration?

Whether you run a restaurant, hotel, or food delivery service, LegalWiz.in makes trademark protection simple, fast, and reliable.

Here’s why hospitality and food service businesses prefer us:

• Accurate Class Filing – Avoid rejections with expert classification for restaurants, hotels, cloud kitchens, and food services.
• 100% Online Process – Register your trademark from anywhere in India without physical paperwork.
• Transparent Pricing – Flat-fee packages with no hidden costs—ideal for startups, franchise owners, and established hospitality brands.
• End-to-End Legal Support – From application to handling objections or renewals, our experts guide you throughout.
• Pan-India Brand Trust – We’ve supported thousands of restaurants, hotels, and food service providers across India.

Get Your Trademark Registered Today!

Register under Trademark Class 43 with LegalWiz.in and ensure your name stands out—legally and commercially.

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