Trademark Class 19 for Protecting Cement, Tile & Building Material Brands

If your business deals in construction materials, cement, ceramics, tiles, plywood, or non-metallic hardware, you need to register your brand under Trademark Class 19. This class is dedicated to non-metallic materials used in building, paving, or structural reinforcement.

Whether you’re manufacturing cement, distributing flooring tiles, or branding a new line of construction boards, applying for trademark registration under the correct class ensures your products are protected in an industry where brand trust directly impacts B2B and retail sales.

Let’s explore what’s included in Trademark Class 19, what isn’t, and how to file for protection effectively.

Understanding Trademark Classification in India

In India, trademarks are governed by the Trade Marks Act, 1999, which enables businesses to secure exclusive rights over brand names, logos, slogans, and other identifiers linked to specific goods or services.

India follows the Nice Classification system, an internationally recognized framework that divides all goods and services into 45 trademark classes—Classes 1 to 34 for goods and Classes 35 to 45 for services.

Trademark Class 19 specifically covers non-metallic building materials, including cement, bricks, tiles, plywood, and construction boards.

What Products Can You Trademark Under Class 19?

Trademark Class 19 includes a wide range of non-metallic construction materials. These are typically used in building homes, roads, infrastructure, and decorative exteriors.

Here’s a detailed list of what’s covered under Trademark Class 19:

• Cement and cement mixes – including white cement, ready-mix cement, and cement plaster
• Bricks, blocks, and stone – including clay bricks, concrete blocks, sandstone, and granite
• Tiles and flooring materials – such as ceramic tiles, vitrified tiles, roofing tiles, and wall claddings
• Wood, plywood, and timber – for doors, frames, flooring, and general construction
• Glass panels and insulating glass – used in doors, windows, and decorative features
• Gypsum boards, plasterboard, and wall panels – used in interiors and drywall systems
• Non-metal pipes and conduits – for drainage, plumbing, or structural use
• Asphalt, pitch, and bitumen – materials used in road and pavement construction
• Doors, windows, and frames – made from non-metallic materials
• Fencing, gates, and modular sheds – when manufactured without metal components

Explore the Complete List of Products Classified Under Trademark Class 19

Browse this simplified list to check whether your cement, tiles, or construction materials are protected under Trademark Class 19.
Use the search function to quickly locate your product and verify its classification.

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Looking for the right trademark class for your product? Check out our detailed article on choosing the appropriate class for trademark registration to identify the best fit for your product.

What Is Not Included in Trademark Class 19?

While Trademark Class 19 covers a wide range of non-metallic construction materials, some products are often misclassified due to their similarity in function or form.

Here are product categories that do not fall under Class 19, and why:

• Metal doors, pipes, frames, and hardware fall under the trademark class for metal goods (Class 6), since Class 19 is limited to non-metallic materials.
• Paints, coatings, and waterproofing solutions used on buildings are classified under the trademark class for paints and coatings (Class 2), not construction goods.
• Insulation materials like thermal or acoustic foam sheets are covered under thetrademark class for rubber, plastic, and insulation materials (Class 17), since they are auxiliary components.
• Electric switches, wiring accessories, or metal conduits used in construction fall under thetrademark class for electronics and electrical goods (Class 9).
• Interior furniture, cabinets, or modular wood products for decor or furnishing are filed under the trademark class for furniture and decor (Class 20), not structural building components.

Determining the exact trademark class for your product can be confusing, especially with overlapping categories. If you’re unsure where your goods fit, our Trademark Class Search tool can simplify the process and guide you to the right classification.

Intellectual Properties You Should Trademark Under Class 19

If you manufacture or sell cement, ceramic tiles, or structural building materials, securing the right IP assets under Trademark Class 19 is crucial for brand protection in this highly competitive industry.

Here’s what you should trademark:

• Company Name – Trademark your official company identity (e.g., BuildPro Materials Pvt. Ltd.) to prevent confusion with similar businesses.
• Brand Name – Secure names like JK Cement, Kajaria, or Asian Granito that are used across product packaging or dealer networks.
• Product Line or Series Names – Trademark specific product lines such as JK Super Cement or Kajaria Eternity Tiles.
• Logos or Visual Symbols – Protect your unique label, icon, or graphic mark that appears on bags, boxes, or retail banners.
• Taglines or Slogans – Register phrases like “Built to Last” or “Strong Foundations, Lasting Impressions” to boost brand recall.

These protections under Class 19 trademark help prevent imitation, especially in hardware and construction distribution channels.

List of Popular Brands Registered Under Class 19

Well-established brands in the construction, cement, and tiles industry have secured trademarks under Trademark Class 19 to ensure exclusive rights and legal safety.

Here are some examples:

• JK Cement – Leading cement brand with multiple product variants registered under Class 19
• Ambuja Cement – Known for eco-friendly and high-strength cement mixes
• UltraTech Cement – India’s largest manufacturer of grey cement and RMC
• Kajaria Ceramics – India’s leading ceramic and vitrified tile brand
• Somany Ceramics – Registered for wall and floor tiles, bathware, and related products
• Asian Granito India Ltd (AGL) – Offers ceramic tiles, marble, quartz, and engineered stone
• GreenPly – Known for plywood and laminated boards used in construction and interiors
• Shree Cement – Registered under Class 19 for building and commercial use cement mixes

These brands rely on Trademark Class 19 registration to protect their names in a sector where product reliability and brand reputation directly affect purchasing decisions.

Why Register Your Trademark Under Class 19?

Key Benefits for Cement, Tile & Building Material Brands

In the construction and building materials industry, your brand is directly tied to trust, durability, and credibility. Here’s why registration under Trademark Class 19 matters:

• Secure Legal Rights Over Your Product Name
  Prevent others from copying or modifying your brand name in the cement or ceramic tiles market.
• Protect Packaging & Brand Assets
  Trademarking ensures your logos, colors, and design aren’t used by competing brands.
• Build Credibility With Contractors & Retailers
  A registered trademark signals trustworthiness in B2B transactions and helps build distribution relationships.
• Safeguard Product Variants Across Subcategories
  Whether you’re launching new grades of cement or decorative tiles, registration supports brand expansion.
• Boost Tender Eligibility & IP Valuation
  A trademark adds legal value to your brand, often necessary for government projects or franchise/licensing opportunities.

If you’ve read this far, you probably have a good idea whether your product falls under Class 19. If it does, now’s the right time to take the next step—register your trademark today with expert guidance from LegalWiz.in.

Still weighing your options? These helpful resources can guide your decision:

• When and why you should trademark a name
• What can be registered as a trademark
• Different types of trademarks in India
• Trademark registration fees and costs in India
• Documents required for trademark registration

10,000+ Brands Trust LegalWiz.in for Trademark Protection

From cement manufacturers and tile exporters to plywood and prefab brands, LegalWiz.in helps construction businesses protect their brand identity under the correct trademark class.

With 100% online filing, expert guidance, and clear documentation support, we simplify the trademark process for everything from flooring tiles to wall panels, ensuring you’re legally protected under Class 19.

Why Choose LegalWiz.in for Your Trademark Registration?

If you’re a cement manufacturer, tile supplier, construction startup, or building material brand, LegalWiz.in makes it easy to register your trademark under Class 19 with speed and accuracy.

Here’s why brands in the construction and infrastructure sector choose us:

• Correct Class Filing – Our experts help you file under the right class, ensuring proper coverage for your building material products.
• 100% Online Process – Save time and effort with a fully digital filing experience, perfect for busy manufacturers and suppliers.
• Affordable Pricing – Fixed-fee plans suited for small businesses, exporters, and large-scale manufacturers alike.
• Legal Expertise at Every Step – From form filing to objection handling, we take care of the legal work so you can focus on operations.
• 10,000+ Trusted Clients – From cement giants to tile and plywood brands, businesses across India rely on LegalWiz.in.

Get Your Trademark Registered Today!

Don’t let your cement or tile brand go unprotected.
Secure your name, packaging, and product line under Class 19 with LegalWiz.in.

📞 Book a free consultation call today.